Marketing, Thoughts Profit through PR for your sales and marketing efforts You have a fantastic product. You have a limited marketing or advertising budget. You have got fierce competition. Your competitors are advertising […] Read more
Marketing, Thoughts Contextual translation for successful communication in Asia Pacific Recently, the honorable Wang Yi, foreign minister of the People’s Republic of China, quoted some short verses from one of the martial […] Read more
Talent, Thoughts Future of work—Don’t be a koala or a panda Given the increasing popularity of AI and automation, and the widespread layoffs in both large and small businesses, what kind of future […] Read more
Marketing, Thoughts How small businesses can thrive with marketing and PR in a recession Asia is “hot,” with unicorns and a thriving ecosystem of startups and innovations. Nonetheless, according to some data, 30% of startups in […] Read more
Marketing, Thoughts Thank you IndieReader for your review! My book Tough Times Great PR has been reviewed by one of the leading book sites, IndieReader. Thank you so much! Read more
Leadership, Thoughts 7 best practices of crisis management and communication from the trenches Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. Read more